Light Touch Aesthetics wordmark in copper serif type placed on a dark teal background, embodying clinical elegance and luxury brand positioning.
Light Touch Aesthetics wordmark in copper serif type placed on a dark teal background, embodying clinical elegance and luxury brand positioning.

Light Touch

Client: Light Touch Aesthetics
Project: Visual Identity & Website
Industry: Aesthetics
Location: Douglas, Isle of Man
Year: 2024

Services

BRANDING

WEBSITE

Inspired by the business’s ‘light touch’ philosophy, we created a visual identity rooted in simplicity. The soft colour palette, clean lines, and elegant typography work together to convey calm and trust. The result was a cohesive brand and digital presence that feels approachable, modern, and true to their promise of natural enhancement.

Inspired by the business’s gentle philosophy, we created a visual identity rooted in simplicity. The soft colour palette, clean lines, and elegant typography work together to convey calm and confidence. The result? A cohesive brand and digital presence that feel approachable, modern, and true to their promise of natural enhancement.

Elegant logo design for Light Touch with serif typography and ornamental crest border, conveying a refined and boutique aesthetic.
Refined Light Touch logotype in serif type with diamond-shaped star counter in the ‘O’, placed on a terracotta background for a clean and elevated brand presence.
Elegant logo design for Light Touch with serif typography and ornamental crest border, conveying a refined and boutique aesthetic.
Refined Light Touch logotype in serif type with diamond-shaped star counter in the ‘O’, placed on a terracotta background for a clean and elevated brand presence.
Instagram carousel for Light Touch Aesthetics featuring product photography, founder portrait, and client imagery, under the message “More Than Skin Deep” on a teal and terracotta palette.
Instagram carousel for Light Touch Aesthetics featuring product photography, founder portrait, and client imagery, under the message “More Than Skin Deep” on a teal and terracotta palette.
Branded Instagram story for Light Touch Aesthetics, showing a practitioner performing aesthetic injections with the LT logo watermark overlaid in white.
Branded Instagram story for Light Touch Aesthetics, showing a practitioner in surgical scrubs and mask preparing a treatment within a clean graphic frame.
Branded Instagram story for Light Touch Aesthetics, showing a practitioner performing aesthetic injections with the LT logo watermark overlaid in white.
Branded Instagram story for Light Touch Aesthetics, showing a practitioner in surgical scrubs and mask preparing a treatment within a clean graphic frame.
Website design for Light Touch Aesthetics, featuring elegant serif typography, a calm cream background, and a central message: “More Than Skin Deep,” supporting their premium skincare ethos.
Website design for Light Touch Aesthetics, featuring elegant serif typography, a calm cream background, and a central message: “More Than Skin Deep,” supporting their premium skincare ethos.
Clinical uniform for Light Touch Aesthetics featuring teal scrubs with a copper-accented monogram logo on the chest, conveying luxury healthcare professionalism.
Premium business card design for Light Touch Aesthetics, pairing serif type with star motif and a deep teal envelope, expressing luxury and wellness branding.
Clinical uniform for Light Touch Aesthetics featuring teal scrubs with a copper-accented monogram logo on the chest, conveying luxury healthcare professionalism.
Premium business card design for Light Touch Aesthetics, pairing serif type with star motif and a deep teal envelope, expressing luxury and wellness branding.
Website design for Light Touch Aesthetics displayed across three tablet screens, featuring service offerings, founder introduction, and client journey in a refined and clinical layout.
Website design for Light Touch Aesthetics displayed across three tablet screens, featuring service offerings, founder introduction, and client journey in a refined and clinical layout.
Sophisticated type specimen featuring serif and sans-serif fonts in arched arrangements, highlighting typographic balance and stylistic flexibility.
Page spread from Light Touch Aesthetics brand guidelines including badge lockups, colour palette and logo placements across digital and print formats.
Sophisticated type specimen featuring serif and sans-serif fonts in arched arrangements, highlighting typographic balance and stylistic flexibility.
Page spread from Light Touch Aesthetics brand guidelines including badge lockups, colour palette and logo placements across digital and print formats.

Client Testimonial

I was so happy to find Lee at Caslys. Looking at his previous work, I could see he would be able to give my website and branding the quality feel I was after. Nothing was too much trouble, and he has continued to provide support as I update my site and content. I wouldn't hesitate to recommend Caslys – clients often comment on how much they like my site.

Chrissie Eve

Founder, Light Touch Aesthetics

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