Compass Strategy monogram over geometric grid background in deep purple, illustrating precision and technical construction of the brand mark.
Compass Strategy monogram over geometric grid background in deep purple, illustrating precision and technical construction of the brand mark.

Compass Strategy

Client: Compass Strategy
Project: Visual Identity
Industry: Consultancy
Location: Douglas, Isle of Man
Year: 2024

Services

WEBSITE

BRANDING

As a fresh face in the HR and business change space, Compass Strategy needed a brand that could speak to their credibility and forward-thinking ethos. They offer deep expertise and tailored support to organisations undergoing people-focused transformation.

Starting from the ground up, we developed a refined, minimalist identity that captures their calm confidence. With a soft, sophisticated colour palette and a flexible logo system, the brand feels both professional and contemporary. A custom website brought together the brand perfectly, helping Compass Strategy to position themselves as a leader in the market, right from the start.

Compass Strategy logo in navy on soft blue background, combining circular and directional elements for a sleek professional identity.
Secondary logo treatment for Compass Strategy, using a desaturated navy background and light blue monogram to create a clean and authoritative presence.
Compass Strategy logo in navy on soft blue background, combining circular and directional elements for a sleek professional identity.
Secondary logo treatment for Compass Strategy, using a desaturated navy background and light blue monogram to create a clean and authoritative presence.
Multi-page style guide for Compass Strategy, showcasing scalable identity elements, typographic rules, logo variations and colour usage across platforms.
Multi-page style guide for Compass Strategy, showcasing scalable identity elements, typographic rules, logo variations and colour usage across platforms.
Branded Instagram story for Compass Strategy, depicting a monochrome rowing team to convey unity, direction and coordinated performance.
Bold and regular weights of the Silka typeface are displayed on a navy background, highlighting a clean and versatile sans-serif used for Compass Strategy.
Branded Instagram story for Compass Strategy, depicting a monochrome rowing team to convey unity, direction and coordinated performance.
Bold and regular weights of the Silka typeface are displayed on a navy background, highlighting a clean and versatile sans-serif used for Compass Strategy.
Branded Compass Strategy tote bag in deep blue, carried by a person in casual clothing, demonstrating practical application of corporate visual identity.
Professional business card design for Compass Strategy, combining deep indigo and white tones with a geometric compass icon, reflecting corporate clarity and precision.
Branded Compass Strategy tote bag in deep blue, carried by a person in casual clothing, demonstrating practical application of corporate visual identity.
Professional business card design for Compass Strategy, combining deep indigo and white tones with a geometric compass icon, reflecting corporate clarity and precision.

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